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establish a routine that works for the whole family

Sam Saunders aka The Baby Guru

meet the baby guru

Hi, I am Sam Saunders, a.k.a. The Baby Guru and mother of 4!

I have been a nursery nurse and in the last 15 year’s, worked as a Baby Sleep Consultant. I have developed a Gentle Responsive Parenting System, whereby I can work with you in just about any aspect of parenting from newborns right up to  five year olds.  From sleep coaching, to weaning, I have helped thousands of families.


I will discuss your needs, whether specifically  sleep coaching or behaviour, and match you with the right package. Packages all include follow up time and ongoing support.

Sleep Coaching

The Baby Guru has developed Gentle & Responsive Sleep Coaching. Trusted, reliable & with support you learn to help your little one learn to self settle and get a peaceful nights sleep - life changing for you AND your baby

sleep coaching

giving you back peaceful nights. babies are never to young to learn how to sleep

Introducing a Bottle

Passing one feed to your partner, or perhaps popping out would be nice, so you express and leave a bottle. Baby adamantly refuses to accept the bottle. This can be incredibly challenging and emotionally distressing for you. This is where we can help.

introducing a bottle

sam can help you to adjust your baby to take the bottle happily

Weaning and Nutrition

Just as you feel you’ve mastered regular milk feeding times and perhaps are gaining back some sleep, you have to start thinking about what can be the daunting weaning stage and all that comes with it. Weaning should be a fun, exploratory journey for both you and your baby and The Baby Guru will show you how this is possible.

weaning and nutrition

eating, drinking and beyond - helping to give you baby the healthiest start

Behaviour Coaching

Behavioural problems in young children are one of the most common parental stress triggers. Our experts work with you to find methods you are comfortable with to help you feel like you’re back in control and claim back your household and your life.

behaviour coaching

help and support with tantrums, tempers and rules - giving you back control

what well rested parents say

"Sam worked with us at our own pace, and she helped us progress to the next stages of her approach when we were all comfortable and felt ready to.


It took us just over 2 weeks to go through all the stages, though we saw huge improvements after just the first couple of nights. She has been (and still is) a great source of reassurance and knowledge." 

Becky - Mum to Jesse age 8 months

"When we reflect back to the start of our  journey with Sam to where we are now, the transformation is astonishing. 

The difference it has made to our life's and Harry is truly transformational.


We would highly recommend Sam to anyone, she's empathetic, supportive and extremely knowledgeable. If you're struggling with your little ones sleep, reach out to Sam today, you won't regret it."

Nicki - Mum to Harry age 6 months

"Life changing!! I couldn’t have been happier with Sam. My then 6 month old boy was waking up multiple times through the night and only contact napping.


Since day one this changed to once per night and napping in his cot and 4 days later he slept through the night. We are now a few weeks in and he is consistently and happily sleeping the night. Thank you!!"

Elsa - Mum to James age 6 months

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one to one coaching

Sam aka The Baby Guru offers several sleep coaching and behaviour packages from a video call , self-lead course to a 1-2-1 written plan and support. Find the right package for you.

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sleep coaching app

The Baby Guru App is an intuitive, responsive, step by step guide, which gives you real time help for your baby. Download the app to have your own personal Baby Guru on hand, throughout the night.

on the blog...

Lots of information on sleep, routine, feeding & weaning can be found on the blog. 

The Baby Guru App


helping you and your baby sleep at night

The Baby Guru App - App Store
The Baby Guru App - Google

find sam on social

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